Graphic Design
Logo Projects
Below is a selection of logos I designed for clients using Adobe Illustrator. Each logo was created to reflect the client's unique brand identity while delivering a professional visual presence.
This client needed a new logo to support the rebranding of their Human Resources department, which was undergoing a name and identity change. One of the key requirements was to incorporate a star into the design. To achieve this, I created a stylized star formed by interconnected figures, with the circles representing heads and the points of the star suggesting outstretched arms.
This concept was intentionally designed to emphasize the people-centered nature of Human Resources. By combining the star element with human forms, the logo conveys collaboration, support, and the department’s commitment to the individuals it serves.
This logo was created for CIESC to support the launch of a new department within the organization. The design process involved exploring several concepts and iterations, allowing the client to evaluate different visual directions before selecting the final design. The chosen logo features a clean, bold aesthetic that effectively establishes the department's identity while maintaining a strong connection to the overall CIESC brand.
Brand Guide Projects
Below is an example of a brand guide I have developed for clients, showcasing the visual standards, design systems, and brand elements that help ensure consistency across all communications and marketing materials.
This brand guide was developed for a client launching a new business who wanted a complete visual identity from the outset, including a logo and comprehensive brand standards to ensure consistent messaging and a strong professional presence.
The client had already chosen the company name and knew she wanted emerald green to be a key part of the brand, but she was still exploring the overall direction of the visual identity. As an avid fishing enthusiast, she was inspired by the term bycatch—the fish or other marine life unintentionally caught while fishing for a specific species. She felt the concept was a fitting metaphor for photography, where some of the most memorable and authentic images are often the unexpected, candid moments captured along the way.
With that inspiration in mind, she wanted a logo that subtly referenced both fishing and the company name without being overly literal. The final logo and the supporting brand were carefully crafted to reflect that vision, creating a distinctive identity that feels meaningful while staying true to the client’s goals and personality.
Have a Graphic Design Need?
Whether you're launching a new business, refreshing your brand, or looking for custom marketing materials, I can help with a wide range of graphic design needs. From logo design and comprehensive brand guides to on-brand marketing and promotional graphics, I create thoughtful, professional designs that help your brand stand out and communicate effectively.